The annual That Luang Festival is a grand celebration of Lao culture and traditions, drawing local and international visitors alike. Beyond its spiritual significance, the festival serves as a platform for promoting Lao-made goods and fostering economic growth through tourism and trade.

This year’s festival features performances by cultural troupes, exhibitions of traditional crafts, and a bustling trade fair with over 380 booths displaying ASEAN products and local specialties. President Thongloun Sisoulith encouraged vendors to enhance the quality of Lao goods, emphasizing their role in driving economic growth. Vice Mayor Phouvong Vongkhamxao highlighted the festival’s dual purpose of preserving traditions and promoting environmental awareness.

Vendors at the festival praised its significance in supporting local artisans, promoting Lao culture, and uniting communities. The That Luang Festival continues until November 15, offering vibrant celebrations, cultural showcases, and opportunities to experience the best of Lao artistry and cuisine.

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