At the 78th World Health Assembly held in Geneva in May 2025, Thailand, representing the World Health Organization's South-East Asia Region (SEAR), delivered a Joint Regional Position Statement concerning the WHO Global Traditional Medicine Strategy 2025–2034. The statement outlined four key recommendations aimed at enhancing the integration and regulation of traditional medicine within global health systems.

1. Strengthening Evidence-Based Traditional Medicine

The SEAR delegation emphasized the necessity for the WHO to support the development of scientific evidence underpinning traditional medicine practices. This includes promoting regional research networks and the utilization of real-world data, while acknowledging and respecting the context of unrecorded traditional knowledge. The delegation also advocated for the elevation of the WHO Global Centre for Traditional Medicine in Jamnagar, India, as a hub for international research and innovation cooperation.

2. Ethical Innovation and Digital Health

The statement called for the ethical application of digital technologies and artificial intelligence in traditional medicine. It stressed the importance of respecting cultural contexts and ensuring that technological advancements serve to promote, rather than replace, traditional knowledge. Additionally, the delegation highlighted the need for adequate data protection measures and equitable access to digital health resources.

3. Protection of Traditional Medical Knowledge

The SEAR countries urged the WHO to implement stronger protections for traditional medical knowledge. This includes establishing fair benefit-sharing mechanisms and supporting the rights of indigenous communities in managing biodiversity sustainably. The delegation noted the urgency of this issue in the context of rapid trade and digital transformation.

4. Establishing Strong Monitoring and Evaluation Mechanisms

The statement recommended that the WHO establish clear, measurable indicators to track the progress of the Global Traditional Medicine Strategy efficiently. It also supported a comprehensive review of the strategy by 2030 to assess its effectiveness and impact.

These recommendations align with the strategic objectives outlined in the WHO's draft Global Traditional Medicine Strategy 2025–2034, which aims to integrate traditional, complementary, and integrative medicine into national health systems, strengthen the evidence base, and ensure the safety and quality of traditional medicine practices.