Luang Prabang, known for its rich cultural heritage, saw an unprecedented surge in visitors during this year's Lao New Year festivities from April 10-19. With over 110,000 attendees, representing a remarkable 364.44 percent increase from the previous year, the festival not only celebrated tradition but also brought in substantial revenue exceeding USD 47 million.

The Luang Prabang Provincial Information, Culture, and Tourism Department reported that the province welcomed a diverse range of visitors, including more than 68,700 domestic tourists and over 41,500 foreign visitors from countries such as China, South Korea, Thailand, and Vietnam. Notable contributions also came from Japan, the United States, and several European nations.

This significant rise in attendance underscores the success of efforts to enhance the allure of Luang Prabang, particularly amidst the Visit Laos Year campaign. Director Soudaphone Khomthavong attributed the surge to improved accessibility, notably with the increasing popularity of the Laos-China Railway, which now connects Luang Prabang to other northern provinces.

In setting ambitious targets for 2024, Luang Prabang aims to welcome over 1.7 million tourists, with projected spending exceeding USD 900 million, further cementing its position as a premier cultural and tourism destination in Laos.